Part of Hearst Magazine's success and scale is thanks to its heavily templated content management system. But sometimes to tell a story, you need to break out of the template.
By working with different teams across design, editorial, product, and engineering, I was able to help prototype and build some custom experiences that helped enhanced their storytelling toolkit, win awards, and launch careers.
After the Elle example above - which featured a custom introduction - we wanted to try for a fully-bespoke article, so we partnered with the Good Housekeeping team to develop a story about how to decorate a Christmas tree professionally.